ABOUT MEYou can call me Raphael
Weonsuk Lee is a multidisciplinary creative producer & marketing strategist from South Korea, exploring, designing, and evolving in New York/New Jersey.
Currently working on Anomie Gallery, a clothing brand inspired by fight culture.
Email
Instagram 01 Atoms
2022~2023
Art Direction,
Head Producer,
Social Media Lead
At Atoms, I spearheaded the brand’s creative vision and social strategy, overseeing end-to-end execution from concept development to final delivery. As a hybrid creative leader, I:
- Art Directed: Designed compelling visual identities and campaigns that blended minimalist aesthetics with functional storytelling, ensuring consistency across digital, social, and product collateral.
- Produced: Led cross-functional teams (designers, videographers, writers) to deliver high-impact projects on time and within budget, including product launches and seasonal campaigns.
- Drove Social Strategy: Built and managed Atoms’ social media ecosystem, fostering a 100K+ community through data-driven content, engagement initiatives, and crisis-ready moderation.
By merging creative direction with operational execution, I helped solidify Atoms’ reputation as an industry innovator, driving a 40% YOY increase in organic social engagement and strengthening brand loyalty through a cohesive, community-first approach.
Paids Ads Design,
Social Media Copywriting.
I lead the creation of high-converting paid ad campaigns by merging visually striking designs with persuasive, audience-centric copy. My process included:
- Strategic Ad Design: Developed minimalist, conversion-driven visuals for platforms like Meta and Google Ads, aligning imagery with brand identity and campaign KPIs (CTR, ROAS).
- Compelling Copywriting: Crafted concise, action-oriented headlines and ad copy that highlighted product benefits while speaking directly to pain points (e.g., “Step Into Comfort, Not Complexity”).
- A/B Optimization: Tested 15+ ad variations monthly, iterating on design elements (color psychology, CTA placement) and messaging angles to improve performance.
By unifying design and copy into a cohesive narrative, my campaigns achieved a 25% average increase in click-through rates and reduced cost-per-acquisition by 18% YoY.
Art Direction,
Graphic Designer
I also lead the store front design of Atoms Mercer St Pop-Up Location.
Event Coordinator,
Graphic Designer
Spearheaded a pop-up dance event that organically escalated into a viral afterparty, drawing 100+ attendees and sparking 50K+ organic social impressions. By merging immersive choreography with inclusive branding, the initiative amplified hype around our Soho location, driving a 20% surge in foot traffic and positioning Atoms as a catalyst for community-driven experiences in NYC’s cultural hub.