ABOUT MEYou can call me Raphael
Weonsuk Lee is a multidisciplinary creative producer & marketing strategist from South Korea, exploring, designing, and evolving in New York/New Jersey.
Currently working on Anomie Gallery, a clothing brand inspired by fight culture.
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Instagram 02 MKBHD2023
Art Direction,
Head Producer,
Social Media Lead.
For MKBHD, I produced the lookbook and product shoots for his first sneaker drop, ensuring a cohesive and visually striking presentation. Collaborating closely with him and the team, I contributed to the overall marketing campaign, creating engaging content that resonated with his audience.
Additionally, I played a key role in coordinating with Shopify to get a billboard up in Times Square, amplifying the launch and generating widespread excitement. This multifaceted approach helped create a memorable and impactful debut for MKBHD's sneaker line.