ABOUT MEYou can call me Raphael
Weonsuk Lee is a multidisciplinary creative producer & marketing strategist from South Korea, exploring, designing, and evolving in New York/New Jersey.
Currently working on Anomie Gallery, a clothing brand inspired by fight culture.
Email
Instagram 02 MKBHD2023
Art Direction,
Head Producer,
Social Media Lead.
Orchestrated end-to-end creative execution for MKBHD’s debut sneaker line, including art directing the lookbook and product shoots to align with his signature tech-meets-lifestyle aesthetic. As Head Producer, I spearheaded cross-functional collaboration with MKBHD’s team to craft a cohesive marketing campaign, blending aspirational visuals (photography, video) and audience-first social copy that drove 5M+ organic impressions. Strategically amplified launch hype by coordinating a 24-hour Times Square billboard takeover via Shopify, merging digital and physical touchpoints to position the drop as a cultural moment. This 360° approach solidified the sneaker’s critical acclaim and cemented MKBHD’s expansion into apparel as both authentic and disruptive.