ABOUT MEYou can call me Raphael
Weonsuk Lee is a multidisciplinary creative producer & marketing strategist from South Korea, exploring, designing, and evolving in New York/New Jersey.
Currently working on Anomie Gallery, a clothing brand inspired by fight culture.
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Instagram 03 Sundae School2021~2022
Social Media Content Creator,
Digital Community Lead,
Marketing Associate.
Spearheaded Sundae School’s TikTok growth from 0→40K followers in 3 months by leveraging viral trends and UGC-style storytelling, including videos exceeding 1M+ views that directly drove product sellouts.
As Marketing Associate, I art-directed and executed 360° campaigns (photoshoots, influencer collabs) that elevated brand visibility, while building and moderating a 2K+ member Discord community from scratch—hosting weekly AMAs, drops, and IRL event activations to foster loyalty. This blend of data-driven content, community-first engagement, and agile campaign execution amplified Sundae School’s cultural relevance, turning casual followers into brand advocates.